Hair salon · Fitzroy

Foil & Fold

Colour that grows out kindly

📞 Call
★★★★★ 4.9 · 341 reviews · Closed now

About Foil & Fold

Foil & Fold is a five-chair colour studio on Gertrude Street. We do one thing seriously: colour that grows out kindly, so you're not held hostage to a six-week appointment you can't reschedule.

Every colour starts with a consultation and a strand test, and every formula is written down and kept.

Wheelchair accessComplimentary coffeeVegan product rangeFragrance-free room available

What we stand for

Our story

Marion opened the studio in 2016 after eleven years as a colour educator, on the theory that most colour disasters are consultation failures rather than technical ones. The free consultation has been non-negotiable since day one.

Values

We will tell you no. If your hair won't hold the shade you've seen online, you'll hear that at the consultation and not after four hours in a chair.

Privacy policy

Foil & Fold collects only what it needs to do the work, keeps it for three years, and anonymises rather than deletes so the record of what happened survives the person leaving.

How to complain, and what happens next

A complaint reaches the owner the same day. You get an answer within two working days and a named person who owns it until it is closed.

Who we're for

The Fitzroy colour studio that will talk you out of the wrong shade.

Low-maintenance blondes

People who want lightness without a six-week root appointment.

Grow-out that looks deliberatePredictable costHonest advice

Grey transitioners

Clients ready to stop covering but not ready to go grey overnight.

A staged planNo judgementSomeone who's done it before

What we can do

Colour correction

Discipline

Grey blending

Discipline

Curly cutting

Discipline

Bond-building systems

Technology

Services

Colour consultation

On request

Free, in person, with a strand test. No obligation and no upsell.

⏱ 20 min View details →

Half-head foils

From $210

Foils through the top and sides, toner, blow-dry.

⏱ 120 min View details →

Full balayage

From $320

Hand-painted lightening, toner and a cut. Grows out without a line.

⏱ 180 min View details →

Grey blending

From $185

Low-commitment blending to soften regrowth instead of covering it.

⏱ 90 min View details →

Copper correction

Get a quote

For colour that's gone brassy or banded. Priced after consultation.

⏱ 240 min View details →

Cut and finish

$110

Dry cut, shampoo, blow-dry.

⏱ 60 min View details →

Treatment — bond repair

$65

Added to any colour service.

⏱ 30 min View details →

Products

Blonde tone drops

$44 In stock
View & buy →

Bond repair mask 200ml

$58 In stock
View & buy →

Scalp oil 50ml

$39 In stock
View & buy →

Silk pillowcase

$79 In stock
View & buy →

Who we work with

Membership
Partner
Cruelty Free International

Meet the team

Marion Petrakis

Owner and colourist

Nineteen years, formerly a colour educator. Specialises in correction and grey blending.

English

Kit Alvarez

Senior colourist

Copper and red specialist. Trained in Barcelona.

English

Bex Ngata

Stylist

Cutting, curly-hair specific, and the person who talks nervous clients down.

English

Credentials & accreditations

·
Public liability renewal
License · Aon · No. FOIL-10000 · valid to 2026-10-09 · as listed by the business
·
Colour brand education recertification — two stylists
Certification · Wella Professionals · No. FOIL-10137 · valid to 2026-11-20 · as listed by the business

What we accept

Vegan product range Yes — Whole colour line
Wheelchair accessible Yes
16 and over for lightening Yes — Under 16 with a parent present

Booking & timing

Service areaInner Melbourne (6km radius)

What customers say

★★★★★ 4.9 from 341 reviews
★★★★★
Finally a colourist who says no

"I asked for platinum and she talked me out of it, showed me what my hair could actually hold, and I've never had better colour."

— Nina B. ✓ Verified
★★★★★
Grey blend, not a cover-up

"I wanted to stop the six-week root panic without going grey overnight. Three appointments later I'm not dyeing anything and it looks deliberate."

— Jules R. ✓ Verified
★★★★★
The formula is on file

"Moved cities, emailed them, they sent my formula to my new salon. Small thing, enormous difference."

— Steph C. ✓ Verified

From the journal

Work with us

Senior colourist

Fitzroy VIC · full time · closes 18 Oct 2026

We're hiring a senior colourist. Read the full brief and apply on our site.

Apply →

Salon apprentice

Fitzroy VIC · full time · closes 18 Oct 2026

We're hiring a salon apprentice. Read the full brief and apply on our site.

Apply →

What you get for coming back

Visits
123456A free check-up and clean
Passes issued
1 of 2 used

Good to know

PaymentsVisa, Mastercard, AMEX, Apple Pay, Bank transfer
LanguagesEnglish
Area servedFitzroy, Collingwood, Carlton, Inner Melbourne
Price range$$$
CancellationFree to change or cancel up to 24 hours before. Inside that, the deposit is kept.
WarrantyAnything we get wrong, we put right at our own cost.

Frequently asked

Do I need a consultation first?

For any lightening or correction, yes — it's free, takes 20 minutes and includes a strand test. It's how we avoid promising something your hair can't hold.

How much will my colour cost?

Half-head foils start at $210, balayage at $320. Corrections are quoted after a consultation because the honest answer depends on what's already on your hair.

Do you keep my formula?

Yes. Every colour is recorded and kept on file, so your shade is repeatable and we can send it to another salon if you move.

Can you cover grey completely?

We can, but we'll also show you blending as an option. A lot of clients come in for coverage and leave on a blending plan instead.

Do you have vegan products?

The whole colour line and most of the retail range is vegan and cruelty-free. We also have a fragrance-free room if you're sensitive.

Opening hours

Closed now
MondayClosed
Tuesday09:00-18:00
Wednesday09:00-18:00
Thursday09:00-20:00
Friday09:00-18:00
Saturday08:00-16:00
SundayClosed

Also available

Already with us?

Have a booking or an order? Sort it out here — you'll need your reference.

Get in touch

Or do it now

How the studio got here

  1. 2016
    Marion leaves colour education and opens two chairs on Gertrude Street.
  2. 2019
    Grey blending becomes a third of the book.
  3. 2022
    Whole colour line switches to vegan and cruelty-free.
  4. 2025
    Five chairs, and 2,800 formulas on file.

She told me my hair wouldn't hold platinum. I was annoyed for a day and grateful for a year.

— Harriet D., Fitzroy North