When someone asks AI about who has it in stock nearby — is that you?
The highest-intent retail question there is, and the one physical shops are worst at answering. An assistant asked where to buy something today will name the retailers whose stock, hours and location it can read, and quietly route everyone else to a national chain that publishes its inventory.
When someone asks AI about the best brand for this — are you one of the three?
Product discovery is moving from search results to answers. An assistant comparing options reads specifications, materials, sizing, shipping and returns — and a store whose product data lives only in images and marketing copy simply loses the comparison, however good the product is.
When someone asks AI about who supplies this part — can it match yours?
Trade and specialty buyers search by part number, specification and compatibility. This is the segment where machine-readable product data pays back fastest, because the question is precise and the assistant either finds a match or does not. There is no brand halo to fall back on.
We ask what your customers ask
Not keywords — the actual questions people put to ChatGPT, Claude and Gemini before they choose. Then we read back who got named, and whether it was you.
We put a representative set to each assistant and read back who got named — and whether it was you. See what an assistant does with one of these →
The checks that only matter in retail
Every scan covers crawler access, schema and content. These are the ones an Australian retail buyer — and the assistant answering for them — actually asks about.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Where you actually work
Almost every question of this kind put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
Warranties with durations
“10-year workmanship, 25-year panel performance” is a fact. “Fully warranted” is a mood. We check which one your site states.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Warranties with durations
“10-year workmanship, 25-year panel performance” is a fact. “Fully warranted” is a mood. We check which one your site states.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
The brands you install
People search by brand — “who installs Fronius near me?” and “who fits Daikin?” are the same question. We check that the makes you actually fit are written on the page rather than buried in a quote PDF. Two distinct brands is the bar.
The brands you install
People search by brand — “who installs Fronius near me?” and “who fits Daikin?” are the same question. We check that the makes you actually fit are written on the page rather than buried in a quote PDF. Two distinct brands is the bar.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Where you actually work
Almost every question of this kind put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
Warranties with durations
“10-year workmanship, 25-year panel performance” is a fact. “Fully warranted” is a mood. We check which one your site states.
Why good operators come back invisible
None of these are marketing problems. They're all a fact that exists in your business but not in a form a machine can read.
Scan, see it, fix it
The scan and the report cost nothing and need no account. You only pay if you want to keep editing after the fixes are in.
Scan your sitefree
Enter your URL and confirm your business email — one code, so a competitor can't scan you and read your gaps.
Read the reportfree
Your score, what AI currently believes about you, who it recommends instead, and every issue ranked by what it costs you. Download it as a document.
Fix themfree
Open your report as a working list. Each issue has the exact change to make — click one, we make it, and re-check that item on the spot.
Keep it current
Prices, rebates and accreditations change. A plan keeps your record editable and re-scanned, so what AI says about you stays true.
Before you scan
Why do you need my business email?
Because the report lists exactly where a business is weak, and that's not something a competitor should be able to pull on you. One 6-digit code proves you're on the inside before we show it. We don't add you to anything.
Is this just an SEO audit with a new name?
No. SEO asks whether you rank in a list of links. This asks whether an assistant can read your page at all without JavaScript, whether your accreditation and prices exist as facts rather than pictures, and what the assistants actually say when asked to recommend someone in your trade. We put the questions to them and quote the answers back.
What if the scan gets my segment wrong?
Then you've already learned something. We work out what kind of retail business you are the same way an assistant does — by reading your pages, with no inside knowledge of you. So if we read you as online & dtc when you’re shops & showrooms, that is what ChatGPT and Gemini are concluding too, and it's why you're missing from the questions you should be winning. Being unreadable and being miscategorised cost you the same customers.
Pick the right one above and scan again to see what you should look like. The segment decides which checks apply, so an installer is never marked down for having no tariff terms and a retailer is never asked which panels it uses — checks that don't apply are excluded from your score rather than counted against you.
Do I have to change my website to act on this?
No. The fixes write to your Agoria business record, which publishes the machine-readable version assistants read — your existing site stays exactly as it is. If you'd rather hand the whole thing over, our team can do it for you.
How current is this?
The scan runs live against your site and against the assistants each time — nothing is cached from an earlier run. Scores are weighted by published research on what actually drives AI citation, and every finding is tagged with how strongly it's evidenced. Read the methodology.