When someone asks AI about solar, batteries or heat pumps — do you come up?
Homeowners and businesses alike have stopped opening ten quote-comparison tabs. They ask ChatGPT “who should install our solar in Newcastle?” — a rooftop system or a 200 kW commercial array — and act on the three names it gives back. This checks whether your site can be read, trusted and recommended by the assistants making that shortlist.
When someone asks AI about electricity plans — is yours in the answer?
“What’s the cheapest electricity plan in Victoria?” is now asked of an assistant as often as a comparison site. The assistant answers from what it can read — and most retailer sites hide their actual terms behind a postcode form it can’t fill in.
When someone asks AI about who can cut our energy bill — do they name you?
A facilities manager asks Claude “who does energy audits for cold storage in Queensland?” before they ask a colleague. Advisory work is won on demonstrated expertise, and expertise that isn’t machine-readable doesn’t make the shortlist.
When someone asks AI about your projects and capability — can AI cite them?
Councils, offtakers, investors and journalists all start with an assistant now. What it can say about your pipeline, your delivered capacity and your track record is increasingly what a stakeholder believes before they ever reach your team.
254,664 systems went in last year, with ~520,000 battery installs projected for 2026.
66% of those under 45. 61% trust its product recommendations.
Up from 11.2% in 2019–20 — share is moving, and it is moving to challengers.
NSW, SEQ, SA, regional QLD, TAS and ACT at 30 June 2025. Excludes VIC and WA.
66% of those under 45. 61% trust its product recommendations.
The most switchable market in the country — and switching starts with a question.
The AER register covers retailers; NETCC and SAA cover installers. Your segment has neither — discovery is your own site.
66% of those under 45. 61% trust its product recommendations.
Every one is audit, rectification and advisory work — for whoever the buyer can find.
32,277 MW of it still only 'probable' — the stage where counterparties are chosen.
The built fleet your track record is measured against.
66% of those under 45. 61% trust its product recommendations.
Including a record 3 GW of solar. Approvals are not the constraint — being shortlisted is.
We ask what your customers ask
Not keywords — the actual questions people put to ChatGPT, Claude and Gemini before they choose. Then we read back who got named, and whether it was you.
…and many more of the real questions your customers are already asking assistants. We test a representative set for your business and read back who gets named.
The checks that only matter in energy
Every scan covers crawler access, schema and content. These are the ones an Australian energy buyer — and the assistant answering for them — actually asks about.
Accreditation as text, not a badge
We look for SAA accreditation or NETCC Approved Seller and a licence number written out in words. A badge image proves nothing to an assistant asked “are they accredited?”.
The rebates you can actually process
We check whether you name STCs, the federal battery rebate, your state's scheme — and say that you handle the paperwork. It's the question buyers ask most and the one most sites answer with “rebates available”.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Warranties with durations
“10-year workmanship, 25-year panel performance” is a fact. “Fully warranted” is a mood. We check which one your site states.
The brands you install
People search by brand — “who installs Fronius near me?”. We check whether your panel, inverter and battery makes are on the page or buried in a quote PDF.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save energy” cannot be. We check for the units.
Where you actually work
Almost every energy question put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Where you actually work
Almost every energy question put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save energy” cannot be. We check for the units.
Accreditation as text, not a badge
We look for SAA accreditation or NETCC Approved Seller and a licence number written out in words. A badge image proves nothing to an assistant asked “are they accredited?”.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save energy” cannot be. We check for the units.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Where you actually work
Almost every energy question put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save energy” cannot be. We check for the units.
Accreditation as text, not a badge
We look for SAA accreditation or NETCC Approved Seller and a licence number written out in words. A badge image proves nothing to an assistant asked “are they accredited?”.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Where you actually work
Almost every energy question put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
The brands you install
People search by brand — “who installs Fronius near me?”. We check whether your panel, inverter and battery makes are on the page or buried in a quote PDF.
Why good operators come back invisible
None of these are marketing problems. They're all a fact that exists in your business but not in a form a machine can read.
Your accreditation is a logo, not a fact
An SAA or NETCC badge in your footer is an image. Assistants read text and structured data — if your accreditation and licence number aren’t written out, the answer to “are they accredited?” is a shrug.
Every price is “request a quote”
Buyers ask assistants what things cost. A site with no indicative pricing can’t be used to answer that, so it doesn’t get named — even when your prices are the sharper ones.
Nobody knows what you install
“Which installers use Fronius?” is a real question. If your panel, inverter and battery brands live only inside a PDF or a quote, you’re invisible to it.
Your rebate expertise is your edge and it’s unwritten
Handling STCs and the state schemes for the customer is the reason people choose you. If the page doesn’t say so plainly, the assistant can’t say it for you.
One 6.6 kW job is worth thousands; a commercial array many times that. If the assistant can’t read your accreditation, your equipment or your prices, it recommends the competitor whose site it can read.
Your rates are behind a postcode form
An assistant can’t type a postcode into a widget. If no representative rates exist as text anywhere on the site, you cannot be compared — so you aren’t.
The terms that win you customers are in a PDF
No exit fees, no lock-in, a real feed-in tariff — these are the answers people are asking for. In a downloadable Basic Plan Information Document, they’re unreadable.
You’re not benchmarked
Buyers ask “how does this compare to the DMO?”. If your site never references the benchmark, the assistant has nothing to anchor your offer against and reaches for a competitor who does.
Nothing links you to the regulator
Citing the AER, Energy Made Easy or your ombudsman scheme is a legitimacy signal assistants weigh heavily. Its absence reads as a business that might not be a licensed retailer at all.
Comparison sites pay for placement. Assistants don’t — they cite whoever’s terms they can actually parse. That’s the cheapest acquisition channel you have, and it’s decided by your markup.
Your case studies have no numbers
“Helped a client reduce consumption” is unquotable. “Cut 480 MWh and $96,000 a year across nine sites” is exactly what an assistant repeats when asked who’s good.
Your sectors are implied, not stated
Buyers ask by industry — cold storage, aged care, manufacturing. If your site never names the sectors you’ve actually worked in, you don’t match the question.
Credentials read as decoration
Memberships and certifications listed as logos aren’t facts an assistant can assert on your behalf. Written out, they’re the reason you get named.
No stated scope
Advisory sites describe philosophy and skip deliverables. An assistant recommending you needs to know what a buyer actually receives.
One commercial retainer outweighs a year of small jobs. These buyers start with an assistant precisely because they don’t know the market — which makes being absent from the answer expensive.
Your project list is a map widget
An interactive map is invisible — assistants don’t run JavaScript. The pipeline you’re proudest of is, to them, a blank page.
Capacity figures live in PDFs
Delivered MW, storage MWh, commissioning dates: the numbers that establish you as real are locked in investor decks rather than stated on a page.
No entity identity
Large firms are asked about by name. Without schema linking you to your authoritative records, assistants conflate you with similarly-named companies — and sometimes attribute someone else’s project to you.
Announcements aren’t dated
Assistants weight freshness heavily. An undated news page can’t establish that a project is current, so your latest milestone doesn’t count.
In this segment the assistant’s answer shapes planning submissions, community sentiment and partner diligence. An empty or wrong answer is a reputational problem, not just a lost lead.
Scan, see it, fix it
The scan and the report cost nothing and need no account. You only pay if you want to keep editing after the fixes are in.
1. Scan your sitefree
Enter your URL and confirm your business email — one code, so a competitor can't scan you and read your gaps.
2. Read the reportfree
Your score, what AI currently believes about you, who it recommends instead, and every issue ranked by what it costs you. Download it as a document.
3. Fix themfree
Open your report as a working list. Each issue has the exact change to make — click one, we make it, and re-check that item on the spot.
4. Keep it current
Prices, rebates and accreditations change. A plan keeps your record editable and re-scanned, so what AI says about you stays true.
Before you scan
Why do you need my business email?
Because the report lists exactly where a business is weak, and that's not something a competitor should be able to pull on you. One 6-digit code proves you're on the inside before we show it. We don't add you to anything.
Is this just an SEO audit with a new name?
No. SEO asks whether you rank in a list of links. This asks whether an assistant can read your page at all without JavaScript, whether your accreditation and prices exist as facts rather than pictures, and what the assistants actually say when asked to recommend someone in your trade. We put the questions to them and quote the answers back.
What if the scan gets my segment wrong?
Then you've already learned something. We work out what kind of energy business you are the same way an assistant does — by reading your pages, with no inside knowledge of you. So if we read you as a retailer when you're an installer, that is what ChatGPT and Gemini are concluding too, and it's why you're missing from the questions you should be winning. Being unreadable and being miscategorised cost you the same customers.
Pick the right one above and scan again to see what you should look like. The segment decides which checks apply, so an installer is never marked down for having no tariff terms and a retailer is never asked which panels it uses — checks that don't apply are excluded from your score rather than counted against you.
Do I have to change my website to act on this?
No. The fixes write to your Agoria business record, which publishes the machine-readable version assistants read — your existing site stays exactly as it is. If you'd rather hand the whole thing over, our team can do it for you.
How current is this?
The scan runs live against your site and against the assistants each time — nothing is cached from an earlier run. Scores are weighted by published research on what actually drives AI citation, and every finding is tagged with how strongly it's evidenced. Read the methodology.