When someone asks AI about whether a charity is legitimate — can it confirm yours?
Donors ask assistants which charities working on a cause are reputable, whether donations are tax deductible, and what proportion reaches the programme. DGR status and ACNC registration are checkable facts, and a charity that does not state them plainly is a charity an assistant will hedge about — which is fatal in a category built on trust.
When someone asks AI about where to get help — does it send them to you?
People in crisis increasingly ask an assistant where to get help, whether they are eligible, and whether it costs anything. Eligibility criteria and intake hours are the facts that matter most and the ones most often written for funders rather than for the person who needs the service.
When someone asks AI about what membership actually includes — is yours worth joining?
Prospective members ask what membership costs, what it includes, and whether it is worth it for someone like them. Associations tend to publish a join button and a list of values where a list of benefits and a fee should be, and an assistant cannot make a case that the organisation never made.
We ask what your customers ask
Not keywords — the actual questions people put to ChatGPT, Claude and Gemini before they choose. Then we read back who got named, and whether it was you.
We put a representative set to each assistant and read back who got named — and whether it was you. See what an assistant does with one of these →
The checks that only matter in charities & community
Every scan covers crawler access, schema and content. These are the ones an Australian charities & community buyer — and the assistant answering for them — actually asks about.
Accreditation as text, not a badge
We look for SAA accreditation or NETCC Approved Seller and a licence number written out in words. A badge image proves nothing to an assistant asked “are they accredited?”.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save money” cannot be. We check for the units.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Where you actually work
Almost every question of this kind put to an assistant has a place in it. We check that you've named your regions, cities or postcodes rather than implying them.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
Accreditation as text, not a badge
We look for SAA accreditation or NETCC Approved Seller and a licence number written out in words. A badge image proves nothing to an assistant asked “are they accredited?”.
A real number, somewhere
One indicative figure — “6.6 kW from $4,990 installed”, or a c/kWh rate — is the difference between being usable in an answer about cost and being skipped. “Request a quote” cannot be quoted.
Plan terms a machine can compare
Exit fees, contract length, benefit period, and how you sit against the DMO/VDO — as text. In a downloadable PDF they're invisible, so you're left out of “which retailer has no exit fees?”.
A link to the real regulator
Referencing the AER or your energy ombudsman is a legitimacy signal assistants weigh heavily — and its absence reads as an operator who might not be licensed at all.
Results with numbers attached
“Cut 480 MWh and $96,000 a year across nine sites” gets quoted. “We helped a client save money” cannot be. We check for the units.
Why good operators come back invisible
None of these are marketing problems. They're all a fact that exists in your business but not in a form a machine can read.
Scan, see it, fix it
The scan and the report cost nothing and need no account. You only pay if you want to keep editing after the fixes are in.
Scan your sitefree
Enter your URL and confirm your business email — one code, so a competitor can't scan you and read your gaps.
Read the reportfree
Your score, what AI currently believes about you, who it recommends instead, and every issue ranked by what it costs you. Download it as a document.
Fix themfree
Open your report as a working list. Each issue has the exact change to make — click one, we make it, and re-check that item on the spot.
Keep it current
Prices, rebates and accreditations change. A plan keeps your record editable and re-scanned, so what AI says about you stays true.
Before you scan
Why do you need my business email?
Because the report lists exactly where a business is weak, and that's not something a competitor should be able to pull on you. One 6-digit code proves you're on the inside before we show it. We don't add you to anything.
Is this just an SEO audit with a new name?
No. SEO asks whether you rank in a list of links. This asks whether an assistant can read your page at all without JavaScript, whether your accreditation and prices exist as facts rather than pictures, and what the assistants actually say when asked to recommend someone in your trade. We put the questions to them and quote the answers back.
What if the scan gets my segment wrong?
Then you've already learned something. We work out what kind of charities & community business you are the same way an assistant does — by reading your pages, with no inside knowledge of you. So if we read you as community services when you’re fundraising & donors, that is what ChatGPT and Gemini are concluding too, and it's why you're missing from the questions you should be winning. Being unreadable and being miscategorised cost you the same customers.
Pick the right one above and scan again to see what you should look like. The segment decides which checks apply, so an installer is never marked down for having no tariff terms and a retailer is never asked which panels it uses — checks that don't apply are excluded from your score rather than counted against you.
Do I have to change my website to act on this?
No. The fixes write to your Agoria business record, which publishes the machine-readable version assistants read — your existing site stays exactly as it is. If you'd rather hand the whole thing over, our team can do it for you.
How current is this?
The scan runs live against your site and against the assistants each time — nothing is cached from an earlier run. Scores are weighted by published research on what actually drives AI citation, and every finding is tagged with how strongly it's evidenced. Read the methodology.